Classical Rhetoric and Modern Public Relations

Released on by Charles Marsh
preview-18

  • Classical Rhetoric and Modern Public Relations Book Detail

  • Author : Charles Marsh
  • Release Date : 2013-05-07
  • Publisher : Routledge
  • Genre : Language Arts & Disciplines
  • Pages : 210
  • ISBN 13 : 1136242643
  • File Size : 15,15 MB
DOWNLOAD BOOK

Classical Rhetoric and Modern Public Relations by Charles Marsh PDF Summary

Book Description: This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Disclaimer: www.yourbookbest.com does not own Classical Rhetoric and Modern Public Relations books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Public Relations, Cooperation, and Justice

Public Relations, Cooperation, and Justice

File Size : 62,62 MB
Total View : 2605 Views
DOWNLOAD

Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost e