Cognitive Dissonance as it Affects High-ticket Impulse Purchases

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Cognitive Dissonance and Purchase Involvement in the Consumer Behavior Context

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The paper begins with an examination of how the degree of personal involvement in a purchase decision affects the information needed to reduce cognitive dissona

The Effects of Cognitive Dissonance on Consumer Purchasing Attitudes

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A Study On Consumers Perception About Online Shopping In India

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Team Sports Marketing

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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports ma