Citizen Coke: The Making of Coca-Cola Capitalism

Released on by Bartow J. Elmore
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  • Citizen Coke: The Making of Coca-Cola Capitalism Book Detail

  • Author : Bartow J. Elmore
  • Release Date : 2014-11-03
  • Publisher : W. W. Norton & Company
  • Genre : Business & Economics
  • Pages : 455
  • ISBN 13 : 0393245934
  • File Size : 34,34 MB
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Citizen Coke: The Making of Coca-Cola Capitalism by Bartow J. Elmore PDF Summary

Book Description: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

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