What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a spe
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a spe
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and eva
