Communication Design and Branding

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  • Communication Design and Branding Book Detail

  • Author : Nuno Martins
  • Release Date : 2023-09-02
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 0
  • ISBN 13 : 9783031353840
  • File Size : 15,15 MB

Communication Design and Branding by Nuno Martins PDF Summary

Book Description: This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.

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