Communication Excellence

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  • Communication Excellence Book Detail

  • Author : Ralph Tench
  • Release Date : 2017-03-28
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 238
  • ISBN 13 : 3319488600
  • File Size : 44,44 MB

Communication Excellence by Ralph Tench PDF Summary

Book Description: Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

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Communication Excellence

Communication Excellence

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Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with s

Communication Excellence

Communication Excellence

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This book was written for anyone who has ever regretted saying the wrong thing at the wrong time, and the book is filled with practical advice, handy principles

Business and Professional Communication

Business and Professional Communication

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Recipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students

Communication Excellence

Communication Excellence

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This ten-lesson course will transform you into an excellent communicator. Providing invaluable training in key NLP-based methods, it will increase your ability