Competitive Social Media Marketing Strategies

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  • Competitive Social Media Marketing Strategies Book Detail

  • Author : Gordon Bowen
  • Release Date : 2016
  • Publisher : Business Science Reference
  • Genre : Internet marketing
  • Pages : 0
  • ISBN 13 : 9781466697768
  • File Size : 74,74 MB

Competitive Social Media Marketing Strategies by Gordon Bowen PDF Summary

Book Description: "This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--

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