Comunicación de crisis

Released on by Francisco Marín
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  • Comunicación de crisis Book Detail

  • Author : Francisco Marín
  • Release Date : 2009-03
  • Publisher : Editorial Almuzara
  • Genre : Business & Economics
  • Pages : 259
  • ISBN 13 : 8483561727
  • File Size : 51,51 MB
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Comunicación de crisis by Francisco Marín PDF Summary

Book Description: Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

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