Conducting Market Research for International Business

Released on by S. Tamer Cavusgil
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  • Conducting Market Research for International Business Book Detail

  • Author : S. Tamer Cavusgil
  • Release Date : 2009-03-01
  • Publisher : Business Expert Press
  • Genre : Business & Economics
  • Pages : 130
  • ISBN 13 : 1606490265
  • File Size : 1,1 MB
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Conducting Market Research for International Business by S. Tamer Cavusgil PDF Summary

Book Description: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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