Constructing Social Psychology

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  • Constructing Social Psychology Book Detail

  • Author : William James McGuire
  • Release Date : 1999-03-28
  • Publisher : Cambridge University Press
  • Genre : Psychology
  • Pages : 484
  • ISBN 13 : 9780521646727
  • File Size : 77,77 MB

Constructing Social Psychology by William James McGuire PDF Summary

Book Description: This collection of essays by William J. McGuire covers many of the topics that make up social psychology. Studies of the phenomenal self report how people think about themselves, which characteristics are salient in their sense of self and why. Another series of studies show how people's thought systems are organized to balance logical consistency, realistic coping, and hedonic gratification. Studies of persuasive communication show what kinds of people are most persuadable, how people can be persuaded by Socratic questioning, and how they can be immunized against persuasion. Other chapters report findings on language and thought, history and psychology, and creative techniques.

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Constructing Social Psychology

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Researchers have been addressing social judgment from a cognitive perspective for more than 15 years. Within recent years, however, it has become increasingly c