Consumer Attitudes Toward Genetically Modified Foods

Released on by Celso Augusto de Matos
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  • Consumer Attitudes Toward Genetically Modified Foods Book Detail

  • Author : Celso Augusto de Matos
  • Release Date : 2005
  • Publisher :
  • Genre :
  • Pages : 0
  • ISBN 13 :
  • File Size : 35,35 MB
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Consumer Attitudes Toward Genetically Modified Foods by Celso Augusto de Matos PDF Summary

Book Description: Regardless of the arguments from scientists supporting genetically modified foods, there is still a negative consumer attitude toward GM foods in many countries, including Brazil, as well as concerns about the risks related to health and the environment. As this is a recent subject, there is little empirical and scientific research on the effects of genetic modification and its possible benefits on consumer perceptions. In this study, a laboratory experiment with Brazilian consumers is presented in which two factors are manipulated: genetic modification (present x absent) and benefits to the product (environment, low price and increased shelf life). Results indicated that: (i) the presence of the genetic modification in the product led to negative evaluations of the corporate image and the behavioral intentions toward such product; (ii) the benefits tested were not enough to attenuate the negative perception; (iii) consumers with high involvement with GM food presented more favorable behavioral intentions toward the product (i.e., a significant positive correlation was found); and (iv) demographic variables, such as gender and age, also influenced the attitudes.

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Biotechnology in the Public Sphere

Biotechnology in the Public Sphere

File Size : 29,29 MB
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A comprehensive assessment of European public opinion and biotechnology. It brings together comparative research on policy making, media coverage and public per