Consumer Behavior and Decision Making in the Insurance Industry

Released on by Veselina Milanova
preview-18

  • Consumer Behavior and Decision Making in the Insurance Industry Book Detail

  • Author : Veselina Milanova
  • Release Date : 2018
  • Publisher :
  • Genre :
  • Pages :
  • ISBN 13 :
  • File Size : 80,80 MB
DOWNLOAD BOOK

Consumer Behavior and Decision Making in the Insurance Industry by Veselina Milanova PDF Summary

Book Description: Consumer behavior and in particular consumer decision making is key to successful marketing strategies. The insurance industry is no exception in this regard. Consumers employ different decision making strategies to make an insurance decision - be it for or against a certain insurance policy, whether to rely on external advice or decide alone, or whether to entrust the own safety to a new player in the industry. The aim of this dissertation is to look at consumer decision making strategies from different perspectives. By doing so, this work contributes to both academia and practice, so that they can develop a better understanding of what benefits and harms consumers when making an insurance decision. The dissertation spans over five parts. Part I frames the overall goals of the research by giving an overview of the state of the art in the field and highlighting the contributions to theory and practice. Part II and III focus on how consumers can be protected as participants in the insurance marketplace based on their current behavioral patterns. The fourth part researches intangible sharing services and empirically investigates why consumers participate in them. The last part conceptualizes the actors and relationships that shape the essence of collaborative consumption, a trend in consumer exchange markets that has found its way to the insurance industry.

Disclaimer: www.yourbookbest.com does not own Consumer Behavior and Decision Making in the Insurance Industry books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Insurance and Behavioral Economics

Insurance and Behavioral Economics

File Size : 39,39 MB
Total View : 5284 Views
DOWNLOAD

This book examines the behavior of individuals at risk and insurance industry policy makers involved in selling, buying and regulation.

Insurance and Behavioral Economics

Insurance and Behavioral Economics

File Size : 58,58 MB
Total View : 9663 Views
DOWNLOAD

"This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of