Consumer Behavior and Marketing Action

Released on by Henry Assael
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  • Consumer Behavior and Marketing Action Book Detail

  • Author : Henry Assael
  • Release Date : 1995
  • Publisher : South Western Educational Publishing
  • Genre : Business & Economics
  • Pages : 824
  • ISBN 13 :
  • File Size : 16,16 MB
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Consumer Behavior and Marketing Action by Henry Assael PDF Summary

Book Description: This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition is a much needed balance between the strategic approach and consumer rights and social implications.

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Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? H