Consumer Behaviour Analysis

Released on by Gordon R. Foxall
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  • Consumer Behaviour Analysis Book Detail

  • Author : Gordon R. Foxall
  • Release Date : 2002
  • Publisher : Taylor & Francis
  • Genre : Business & Economics
  • Pages : 520
  • ISBN 13 : 9780415196451
  • File Size : 46,46 MB
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Consumer Behaviour Analysis by Gordon R. Foxall PDF Summary

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Consumer Behavior Analysis

Consumer Behavior Analysis

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Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox ma

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Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, sho