Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

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India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indi

Consumer Behaviour : The Indian Context (Concepts and Cases)

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Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a ne

Advertising, Brands and Consumer Behaviour

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This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertis

Conceptual Issues in Consumer Behaviour The Indian Context

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Conceptual Issues in Consumer Behaviour

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