Consumer Behaviour and Digital Transformation

Released on by Ayantunji Gbadamosi
preview-18

  • Consumer Behaviour and Digital Transformation Book Detail

  • Author : Ayantunji Gbadamosi
  • Release Date : 2024
  • Publisher :
  • Genre : Consumer behavior
  • Pages : 0
  • ISBN 13 : 9781032149752
  • File Size : 66,66 MB
DOWNLOAD BOOK

Consumer Behaviour and Digital Transformation by Ayantunji Gbadamosi PDF Summary

Book Description: This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students' learning. Each chapter includes 'pause, plan, and practice (PPP)' activities, as well as real-life case studies exploring digital consumption, digital consumer experiences and digital trends across industries, from global companies such as Nike and McDonald's to the digital transformation of SMEs. Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.

Disclaimer: www.yourbookbest.com does not own Consumer Behaviour and Digital Transformation books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Managing Digital Transformation

Managing Digital Transformation

File Size : 31,31 MB
Total View : 9261 Views
DOWNLOAD

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key b

Digital Consumer Management

Digital Consumer Management

File Size : 68,68 MB
Total View : 1708 Views
DOWNLOAD

Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a ho

Digital and Social Media Marketing

Digital and Social Media Marketing

File Size : 50,50 MB
Total View : 5321 Views
DOWNLOAD

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve