Consumer Culture, Branding and Identity in the New Russia

Released on by Graham H.J. Roberts
preview-18

  • Consumer Culture, Branding and Identity in the New Russia Book Detail

  • Author : Graham H.J. Roberts
  • Release Date : 2016-04-14
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 212
  • ISBN 13 : 1317936329
  • File Size : 22,22 MB
DOWNLOAD BOOK

Consumer Culture, Branding and Identity in the New Russia by Graham H.J. Roberts PDF Summary

Book Description: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Disclaimer: www.yourbookbest.com does not own Consumer Culture, Branding and Identity in the New Russia books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Material Culture in Russia and the USSR

Material Culture in Russia and the USSR

File Size : 90,90 MB
Total View : 1895 Views
DOWNLOAD

Material Culture in Russia and the USSR comprises some of the most cutting-edge scholarship across anthropology, history and material and cultural studies relat

Routledge Handbook on Consumption

Routledge Handbook on Consumption

File Size : 32,32 MB
Total View : 6327 Views
DOWNLOAD

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a

Lifestyle in Siberia and the Russian North

Lifestyle in Siberia and the Russian North

File Size : 8,8 MB
Total View : 7722 Views
DOWNLOAD

Lifestyle in Siberia and the Russian North breaks new ground by exploring the concept of lifestyle from a distinctly anthropological perspective. Showcasing the