Consumer Search Behavior and Its Effect on Markets

Released on by Brian T. Ratchford
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  • Consumer Search Behavior and Its Effect on Markets Book Detail

  • Author : Brian T. Ratchford
  • Release Date : 2009
  • Publisher : Now Publishers Inc
  • Genre : Consumers
  • Pages : 89
  • ISBN 13 : 1601982003
  • File Size : 87,87 MB
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Consumer Search Behavior and Its Effect on Markets by Brian T. Ratchford PDF Summary

Book Description: Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.

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Understanding the Digital Economy

Understanding the Digital Economy

File Size : 91,91 MB
Total View : 9049 Views
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The rapid growth of electronic commerce, along with changes in information, computing, and communications, is having a profound effect on the United States econ