Consumer Value PDF book is popular Business & Economics book written by Morris Holbrook. The book was released by Routledge on 2002-03-11 with total hardcover pages 228. Fast download link is given in this page, you could read Consumer Value by Morris Holbrook in PDF, epub and kindle directly from your devices.
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part o
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social va
Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers ac
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani
