Contemporary Issues in Digital Marketing

Released on by Outi Niininen
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  • Contemporary Issues in Digital Marketing Book Detail

  • Author : Outi Niininen
  • Release Date : 2021-11-29
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 257
  • ISBN 13 : 1000488497
  • File Size : 78,78 MB
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Contemporary Issues in Digital Marketing by Outi Niininen PDF Summary

Book Description: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers: Big Data, Artificial Intelligence and Analytics in Digital Marketing Emerging technologies and how they can enhance User Experience How ‘digital’ is changing servicescapes Issues surrounding ethics and privacy Current and future issues surrounding Social Media Key considerations for the future of Digital Marketing Case studies and examples from real-life organisations Unique in its rigorous, research-driven and accessible approach to the subject of Digital Marketing, this text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.

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Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With cont

Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

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We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone su

Contemporary Issues in Digital Marketing

Contemporary Issues in Digital Marketing

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Total View : 1801 Views
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This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text