Informed by both a theoretical and practitioner-based perspective, this collection provides an accessible overview of the multifaceted and challenging nature of
In modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices,
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing
