Contemporary Selling

Released on by Mark W. Johnston
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  • Contemporary Selling Book Detail

  • Author : Mark W. Johnston
  • Release Date : 2013-08-15
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 685
  • ISBN 13 : 1136324453
  • File Size : 55,55 MB
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Contemporary Selling by Mark W. Johnston PDF Summary

Book Description: Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships, Creating Value continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today. The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features: ‘Expert Advice’ chapter openers showing how each chapter’s sales concepts are applied in the real world In-chapter ‘Ethical Dilemmas’ that help students identify and handle effectively the numerous ethical issues that arise in selling Mini-cases to help students understand and apply the principles they have learned in the classroom Role-plays at the end of each chapter enabling students to learn by doing Special appendices on selling math and developing a professional sales proposal Video material available on the Companion Website, featuring new content with sales experts discussing best sales practices from a recent PBS special on selling produced by Chally Group Worldwide. Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415523509 .

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Contemporary Selling

Contemporary Selling

File Size : 31,31 MB
Total View : 7858 Views
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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships,

Contemporary Selling

Contemporary Selling

File Size : 86,86 MB
Total View : 5413 Views
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Published in previous editions as Relationship Selling, the latest edition of Mark Johnston and Greg Marshall’s Contemporary Selling: Building Relationships,

Contemporary Selling

Contemporary Selling

File Size : 20,20 MB
Total View : 869 Views
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Contemporary Selling is the only book on the market that combines full coverage of 21st century personal selling processes with a basic look at sales management