Continuing to Broaden the Marketing Concept

Released on by Dawn Iacobucci
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  • Continuing to Broaden the Marketing Concept Book Detail

  • Author : Dawn Iacobucci
  • Release Date : 2020-09-17
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 328
  • ISBN 13 : 1787548244
  • File Size : 20,20 MB
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Continuing to Broaden the Marketing Concept by Dawn Iacobucci PDF Summary

Book Description: Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

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