Copycats

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  • Copycats Book Detail

  • Author : Oded Shenkar
  • Release Date : 2010
  • Publisher : Harvard Business Press
  • Genre : Business & Economics
  • Pages : 251
  • ISBN 13 : 1422126730
  • File Size : 57,57 MB

Copycats by Oded Shenkar PDF Summary

Book Description: "In business, imitation gets a bad rap: some business leaders see imitators as 'me too' players forced to copy because they have nothing original to offer. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical to prosperity as innovation, especially when the two are used together."--Inside jacket.

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