Corporate Heritage Marketing

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Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated re

Heritage Marketing

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This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi

Cultural Heritage Marketing

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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice

Foundations of Corporate Heritage

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Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a natio

The Oxford Handbook of Luxury Business

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This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, f