Corporate Reputation and Competitiveness

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  • Corporate Reputation and Competitiveness Book Detail

  • Author : Gary Davies
  • Release Date : 2003
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 296
  • ISBN 13 : 9780415287432
  • File Size : 14,14 MB

Corporate Reputation and Competitiveness by Gary Davies PDF Summary

Book Description: This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

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Corporate Reputation and Competitiveness

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Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach. What does a company