Marketing and Public Relations for Libraries

Released on by Cosette N. Kies
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  • Marketing and Public Relations for Libraries Book Detail

  • Author : Cosette N. Kies
  • Release Date : 2003
  • Publisher : Scarecrow Press
  • Genre : Business & Economics
  • Pages : 220
  • ISBN 13 : 9780810846562
  • File Size : 73,73 MB
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Marketing and Public Relations for Libraries by Cosette N. Kies PDF Summary

Book Description: Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

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Theosophy, Imagination, Tradition

Theosophy, Imagination, Tradition

File Size : 41,41 MB
Total View : 2349 Views
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A historical and interpretive study of three aspects of Western esotericism from the Renaissance to the twentieth century.