Country Branding and Public Diplomacy. Attracting International Investors

Released on by Dimitrios Kamsaris
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  • Country Branding and Public Diplomacy. Attracting International Investors Book Detail

  • Author : Dimitrios Kamsaris
  • Release Date : 2021-11-03
  • Publisher : GRIN Verlag
  • Genre : Political Science
  • Pages : 125
  • ISBN 13 : 334652762X
  • File Size : 83,83 MB
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Country Branding and Public Diplomacy. Attracting International Investors by Dimitrios Kamsaris PDF Summary

Book Description: Scientific Essay from the year 2014 in the subject Politics - International Politics - Topic: International relations, grade: 90.00, , language: English, abstract: For a country’s success, branding is obliged, that’s the reason that in the present book, we are going to explore what branding is and how a country can earn benefits in the most effective way. Branding nowadays is more than a logo, it signifies the emotional reaction a country can stimulate from its clients. Because, the brand is the set of perceptions that investors have about the country, branding is the set of actions undertaken to cultivate that brand. In order to compete more effectively in the global economy, the countries started using brand management techniques. In order for a country to attract global investors, the country needs to claim a divergent brand positioning in the minds of the investors. The most successful nations in the world have a clear image that helps them become irresistible to investors. Investors, far from just basing their decisions on functional advantages and opportunities, they invest in countries with a clear identity that shows commitment to its development in a professional way. A clear brand image for the nation helps to attract global investors in the international arena, sustain them and a halo effect will boost its products, tourism etc. As nations compete for investments in the global marketplace, the best way to achieve distinctiveness, attractiveness and even irreplaceability is to root the nation’s image on biological concepts that transcend time and cultures. Tools such as the Wheel of Motives leverage the advances in modern disciplines such as biology, neuroscience, cognitive science, bio - semiotics etc. can capture with precision the DNA of a country and build a true-to-self, authentic and irresistible strategy to attract investors. Branding is the way a country creates a favorable reputation through communication efforts. Country branding is the process of applying business branding techniques to stimulate countries. The main objective of country branding is to build and manage the reputation of a country. Facing the challenges of an increasingly complex world the existence of cultural commonalities and universal values all cultures share and intercultural sensitivity within groups surfaces the way for acceptance and tolerance of other cultures and allows members to be open to values which are universal among all groups, such as law and justice, which globalized society should then build upon together.

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Brand Singapore

Brand Singapore

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Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations.

Marketing a Country

Marketing a Country

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The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments

Imaginative Communities

Imaginative Communities

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Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, U