Creative B2B Branding (No, Really)

Released on by Scot McKee
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  • Creative B2B Branding (No, Really) Book Detail

  • Author : Scot McKee
  • Release Date : 2010-03-29
  • Publisher : Goodfellow Publishers Ltd
  • Genre : Business & Economics
  • Pages : 246
  • ISBN 13 : 1906884897
  • File Size : 25,25 MB
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Creative B2B Branding (No, Really) by Scot McKee PDF Summary

Book Description: B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.

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