Creative Direct Mail Design

Released on by Sheree Clark
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  • Creative Direct Mail Design Book Detail

  • Author : Sheree Clark
  • Release Date : 1997-11
  • Publisher : Rockport Publishers
  • Genre : Business & Economics
  • Pages : 164
  • ISBN 13 : 9781564964366
  • File Size : 13,13 MB
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Creative Direct Mail Design by Sheree Clark PDF Summary

Book Description: 200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.

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200 clever mailings from 9 top designers including catalogs, invitations, three-dimensionals, fundraising pieces and more.

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Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while a

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Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike an