New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products i
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products i
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling author
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were
