Customer Relationship Management

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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach wa

Customer Relationship Management

File Size : 32,32 MB
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CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system

Customer Relationship Management

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This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtai

CRM Fundamentals

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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiat

Customer Relationship Management Systems Handbook

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This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti