CRM Unplugged

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  • CRM Unplugged Book Detail

  • Author : Philip Bligh
  • Release Date : 2004-05-18
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 225
  • ISBN 13 : 0471663832
  • File Size : 19,19 MB

CRM Unplugged by Philip Bligh PDF Summary

Book Description: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.

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