Cross-Cultural Behaviour in Tourism

Released on by Yvette Reisinger, PhD
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  • Cross-Cultural Behaviour in Tourism Book Detail

  • Author : Yvette Reisinger, PhD
  • Release Date : 2012-05-23
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 368
  • ISBN 13 : 1136412859
  • File Size : 17,17 MB
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Cross-Cultural Behaviour in Tourism by Yvette Reisinger, PhD PDF Summary

Book Description: Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.

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Cross-Cultural Behaviour in Tourism

Cross-Cultural Behaviour in Tourism

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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importa

Cross-Cultural Behaviour in Tourism

Cross-Cultural Behaviour in Tourism

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Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importa

International Tourism

International Tourism

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In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, manag