Handbook on Cross-Cultural Marketing

Released on by Glen H. Brodowsky
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  • Handbook on Cross-Cultural Marketing Book Detail

  • Author : Glen H. Brodowsky
  • Release Date : 2020-09-25
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 304
  • ISBN 13 : 1788978544
  • File Size : 55,55 MB
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Handbook on Cross-Cultural Marketing by Glen H. Brodowsky PDF Summary

Book Description: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

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Handbook on Cross-Cultural Marketing

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