Cultural Adaptation Within International Strategic Alliances

Released on by Kaouther BEN - JEMAA - BOUBAYA
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  • Cultural Adaptation Within International Strategic Alliances Book Detail

  • Author : Kaouther BEN - JEMAA - BOUBAYA
  • Release Date : 2023
  • Publisher :
  • Genre :
  • Pages : 0
  • ISBN 13 :
  • File Size : 92,92 MB
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Cultural Adaptation Within International Strategic Alliances by Kaouther BEN - JEMAA - BOUBAYA PDF Summary

Book Description: This study proposes a conceptual process framework to describe how international strategic alliance partners overcome the liabilities of cultural distance. We conduct an in-depth analysis of 31 semi-structured interviews with alliance managers and directors. Our findings suggest that a successful cultural adaptation process goes through three major phases: (1) “Confrontation” of the partners with cultural barriers (i.e., communicative, semantic, linguistic, functional, and organizational barriers); (2) “Negotiation” based on discussions, interactions, and exchanges; and (3) “Synchronization” in terms of renewed multilevel cultural practices co-created and mutually accepted by both partners. In this context, we highlight the role of personal relationships and boundary spanners in the success of the cultural adaptation process in overcoming cultural distance.

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