Sustainable Marketing of Cultural and Heritage Tourism

Released on by Deepak Chhabra
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  • Sustainable Marketing of Cultural and Heritage Tourism Book Detail

  • Author : Deepak Chhabra
  • Release Date : 2010-04-19
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 253
  • ISBN 13 : 1136997407
  • File Size : 88,88 MB
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Sustainable Marketing of Cultural and Heritage Tourism by Deepak Chhabra PDF Summary

Book Description: The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

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Cultural Heritage Marketing

Cultural Heritage Marketing

File Size : 58,58 MB
Total View : 6967 Views
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Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice

Heritage Marketing

Heritage Marketing

File Size : 6,6 MB
Total View : 7477 Views
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This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi

Marketing Cultural and Heritage Tourism

Marketing Cultural and Heritage Tourism

File Size : 97,97 MB
Total View : 9775 Views
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Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the busi