CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY

Released on by James Seligman
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  • CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY Book Detail

  • Author : James Seligman
  • Release Date : 2018-09-19
  • Publisher : Lulu.com
  • Genre : Business & Economics
  • Pages : 264
  • ISBN 13 : 0244417474
  • File Size : 85,85 MB
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CUSTOMER EXPERIENCE MANAGEMENT - THE EXPERIENTIAL JOURNEY by James Seligman PDF Summary

Book Description: Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.

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