Cutting-edge Marketing Analytics

Released on by Rajkumar Venkatesan
preview-18

  • Cutting-edge Marketing Analytics Book Detail

  • Author : Rajkumar Venkatesan
  • Release Date : 2015
  • Publisher : Pearson Education
  • Genre : Business & Economics
  • Pages : 321
  • ISBN 13 : 0133552527
  • File Size : 5,5 MB
DOWNLOAD BOOK

Cutting-edge Marketing Analytics by Rajkumar Venkatesan PDF Summary

Book Description: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Disclaimer: www.yourbookbest.com does not own Cutting-edge Marketing Analytics books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Cutting-edge Marketing Analytics

Cutting-edge Marketing Analytics

File Size : 9,9 MB
Total View : 9797 Views
DOWNLOAD

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering expert

Marketing Analytics

Marketing Analytics

File Size : 46,46 MB
Total View : 4762 Views
DOWNLOAD

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools

Cutting-Edge Digital Marketing

Cutting-Edge Digital Marketing

File Size : 3,3 MB
Total View : 1463 Views
DOWNLOAD

Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can

The AI Marketing Canvas

The AI Marketing Canvas

File Size : 44,44 MB
Total View : 7961 Views
DOWNLOAD

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their