Data-driven travel marketing

Released on by Jacqueline Schmittem
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  • Data-driven travel marketing Book Detail

  • Author : Jacqueline Schmittem
  • Release Date : 2021-01-04
  • Publisher : LIT Verlag
  • Genre : Business & Economics
  • Pages : 104
  • ISBN 13 : 3643963343
  • File Size : 25,25 MB
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Data-driven travel marketing by Jacqueline Schmittem PDF Summary

Book Description: A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing. Jacqueline Schmittem is a graduate from CBS International Business School, working as a Performance Marketing Manager & Digital Marketing Consultant.

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