Principles and Practice of Marketing

Released on by David Jobber
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  • Principles and Practice of Marketing Book Detail

  • Author : David Jobber
  • Release Date : 2007
  • Publisher :
  • Genre : Marketing
  • Pages : 1022
  • ISBN 13 : 9780077114152
  • File Size : 27,27 MB
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Principles and Practice of Marketing by David Jobber PDF Summary

Book Description: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

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Principles and Practice of Marketing

Principles and Practice of Marketing

File Size : 28,28 MB
Total View : 7305 Views
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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wir

Principles and Practice of Marketing

Principles and Practice of Marketing

File Size : 63,63 MB
Total View : 3050 Views
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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments

Principles and Practice of Marketing

Principles and Practice of Marketing

File Size : 38,38 MB
Total View : 1189 Views
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The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering

Foundations of Marketing

Foundations of Marketing

File Size : 39,39 MB
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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.