The Public Image of Henry Ford

Released on by David Lanier Lewis
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  • The Public Image of Henry Ford Book Detail

  • Author : David Lanier Lewis
  • Release Date : 1976
  • Publisher : Wayne State University Press
  • Genre : Biography & Autobiography
  • Pages : 612
  • ISBN 13 : 9780814318928
  • File Size : 51,51 MB
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The Public Image of Henry Ford by David Lanier Lewis PDF Summary

Book Description: Skillful journalism and meticulous scholarship are combined in the full-bodied portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. Writing with verve and objectivity, David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

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