Strategic Sport Marketing

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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of

Routledge Handbook of Sport Governance

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The Routledge Handbook of Sport Governance is a comprehensive and authoritative survey of the wide range of issues shaping sport governance. It considers the ev

Sport Governance

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Sport Governance provides a comprehensive guide to the practical application of governance principles to amateur and professional sport organisations operating

Strategic Sport Marketing

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Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service a

Managing High Performance Sport

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How can managers design and implement effective high performance programmes in sport? What are the key challenges in managing elite athletes, sports people and