Dealing with Socially Responsible Consumers

Released on by Jishnu Bhattacharyya
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  • Dealing with Socially Responsible Consumers Book Detail

  • Author : Jishnu Bhattacharyya
  • Release Date : 2023-01-01
  • Publisher : Springer Nature
  • Genre : Business & Economics
  • Pages : 587
  • ISBN 13 : 9811944571
  • File Size : 94,94 MB
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Dealing with Socially Responsible Consumers by Jishnu Bhattacharyya PDF Summary

Book Description: This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.

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Dealing with Socially Responsible Consumers

Dealing with Socially Responsible Consumers

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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of social

Social and Sustainability Marketing

Social and Sustainability Marketing

File Size : 99,99 MB
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"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship