Debates in Marketing Orientation

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  • Debates in Marketing Orientation Book Detail

  • Author : Bilgehan Bozkurt
  • Release Date : 2019-01-14
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 240
  • ISBN 13 : 1787698335
  • File Size : 90,90 MB

Debates in Marketing Orientation by Bilgehan Bozkurt PDF Summary

Book Description: This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.

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