Deciphering Advertising, Art and Architecture

Released on by Graham Cairns
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  • Deciphering Advertising, Art and Architecture Book Detail

  • Author : Graham Cairns
  • Release Date : 2010
  • Publisher : Libri Publishing Limited
  • Genre : Advertising
  • Pages : 0
  • ISBN 13 : 9781907471155
  • File Size : 82,82 MB
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Deciphering Advertising, Art and Architecture by Graham Cairns PDF Summary

Book Description: This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

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