Decoding Women’s Magazines

Released on by Ellen McCracken
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  • Decoding Women’s Magazines Book Detail

  • Author : Ellen McCracken
  • Release Date : 1992-10-27
  • Publisher : Springer
  • Genre : Language Arts & Disciplines
  • Pages : 348
  • ISBN 13 : 1349223816
  • File Size : 52,52 MB
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Decoding Women’s Magazines by Ellen McCracken PDF Summary

Book Description: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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Decoding Women’s Magazines

Decoding Women’s Magazines

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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure sha

Decoding Women’s Magazines

Decoding Women’s Magazines

File Size : 17,17 MB
Total View : 9668 Views
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Comprising the largest of magazine categories in the United States, nearly fifty glossy publications addressed to women appear monthly on news-stands. They are