Demand: Creating What People Love Before They Know They Want It

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Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, it stimulates growth - jobs are created, the economy flo

Demand

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In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world�

Buzz

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How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and lever

Outwitting the Devil

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Originally written in 1938 but never published due to its controversial nature, an insightful guide reveals the seven principles of good that will allow anyone

The Beauty of Darkness

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Princess Lia and her love, Rafe, have escaped Venda and the path before them is winding and dangerous.