Marketing in the Third World

Released on by Denise Martha Johnson
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  • Marketing in the Third World Book Detail

  • Author : Denise Martha Johnson
  • Release Date : 1996
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 148
  • ISBN 13 : 9781560248309
  • File Size : 55,55 MB
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Marketing in the Third World by Denise Martha Johnson PDF Summary

Book Description: Also described for the reader is the unique advertising practice in Papua New Guinea known as workabaut, in which a drama troupe travels from village to village and performs live commercials.

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