Design, Visual Communication and Branding

Released on by Daniel Raposo
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  • Design, Visual Communication and Branding Book Detail

  • Author : Daniel Raposo
  • Release Date : 2022-02-17
  • Publisher : Cambridge Scholars Publishing
  • Genre : Art
  • Pages : 195
  • ISBN 13 : 1527580555
  • File Size : 19,19 MB
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Design, Visual Communication and Branding by Daniel Raposo PDF Summary

Book Description: This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.

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